Portfolio
Portfolio
Portfolio
Portfolio
Portfolio
Portfolio
Portfolio
Portfolio
We Are
We Are
Firma
Firma
Every project is different, but our process stays sharp and simple.
Every project is different, but our process stays sharp and simple.
We’re Firma — a brand and design studio built on clarity, creativity, and craft. From strategy to storytelling, we help businesses find their voice, shape their identity, and connect with their audience.
We work closely with our clients — as collaborators, not just creatives — to build brands that last and experiences that matter.
We’re Firma — a brand and design studio built on clarity, creativity, and craft. From strategy to storytelling, we help businesses find their voice, shape their identity, and connect with their audience.
We work closely with our clients — as collaborators, not just creatives — to build brands that last and experiences that matter.
Jaber awaji
CEO & Partner
Jaber awaji
CEO & Partner
Leo is the strategic lead behind Firma’s creative direction. With over a decade of experience in branding and digital design, he’s helped launch products, shape identities, and build campaigns for brands across industries. He’s a firm believer that design should be both beautiful and useful — and that great ideas start with clarity.
Leo is the strategic lead behind Firma’s creative direction. With over a decade of experience in branding and digital design, he’s helped launch products, shape identities, and build campaigns for brands across industries. He’s a firm believer that design should be both beautiful and useful — and that great ideas start with clarity.
Fun fact: Once built a brand concept around a single comma — and it worked.
Fun fact: Once built a brand concept around a single comma — and it worked.
Marwan Bin Ali
Lead Developer
Marwan Bin Ali
Lead Developer
Tomas builds the digital side of what Firma imagines. He works closely with the design team to turn ideas into high-performing, scalable products and websites. His superpower: making complex builds feel effortless and elegant.
Tomas builds the digital side of what Firma imagines. He works closely with the design team to turn ideas into high-performing, scalable products and websites. His superpower: making complex builds feel effortless and elegant.
Fun fact: Once coded a playable game inside a loading screen — just because he could.
Fun fact: Once coded a playable game inside a loading screen — just because he could.
Noufal Elarsa
Design Director
Noufal Elarsa
Design Director
Nina heads up all things visual at Firma. From brand identity to interface design, she brings clarity, depth, and a touch of boldness to every project. She’s passionate about design that balances emotion and logic — and never settles for “just fine.”
Nina heads up all things visual at Firma. From brand identity to interface design, she brings clarity, depth, and a touch of boldness to every project. She’s passionate about design that balances emotion and logic — and never settles for “just fine.”
Fun fact: Nina collects vintage design books and quietly judges their kerning.
Fun fact: Nina collects vintage design books and quietly judges their kerning.
Nadine Alaa Al-Din
Creative Project Manager
Nadine Alaa Al-Din
Creative Project Manager
Alma helps brands figure out who they are, what they stand for, and how to say it. With a background in linguistics and communications, she brings clarity to positioning, messaging, and naming — often from the very first conversation.
Alma helps brands figure out who they are, what they stand for, and how to say it. With a background in linguistics and communications, she brings clarity to positioning, messaging, and naming — often from the very first conversation.
Fun fact: Alma speaks four languages and once named a fintech brand in under three minutes.
Fun fact: Alma speaks four languages and once named a fintech brand in under three minutes.
MY
brands!
MY
brands!
Here are some of the brands we’ve had the privilege to collaborate with.
Here are some of the brands we’ve had the privilege to collaborate with.
Discover
Discover
(1)
(1)
(1)
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
Strategy
Strategy
(2)
(2)
(2)
With a clear understanding in place, we define the strategic direction. That could mean refining your brand positioning, writing a messaging framework, or shaping a digital roadmap. We connect ideas to outcomes, making sure the creative work is grounded in real goals, not just good taste.
With a clear understanding in place, we define the strategic direction. That could mean refining your brand positioning, writing a messaging framework, or shaping a digital roadmap. We connect ideas to outcomes, making sure the creative work is grounded in real goals, not just good taste.
Design
Design
(3)
(3)
(3)
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
We begin every project by getting to know you — your brand, your market, your audience, and your goals. This stage is all about asking the right questions, uncovering insights, and aligning on what matters most. Whether it’s a full workshop or a simple deep-dive session, this foundation shapes everything we do next.
Launch
Launch
(4)
(4)
(4)
Once the design is ready, we move into production — building, testing, and refining. We take care of every detail, from development to rollout, and collaborate closely with your team to ensure a smooth handoff. Our goal is to launch work that’s not just polished, but purposeful — and ready for what comes next.
Once the design is ready, we move into production — building, testing, and refining. We take care of every detail, from development to rollout, and collaborate closely with your team to ensure a smooth handoff. Our goal is to launch work that’s not just polished, but purposeful — and ready for what comes next.
(2025)
year of mentorship and community engagement
I build practical solutions focused on quality and results, creating sustainable value for both teams and organizations.
For me, success is long-term impact, not short-lived visibility.
(2025)
year of mentorship and community engagement
I build practical solutions focused on quality and results, creating sustainable value for both teams and organizations.
For me, success is long-term impact, not short-lived visibility.
(2025)
year of mentorship and community engagement
I build practical solutions focused on quality and results, creating sustainable value for both teams and organizations.
For me, success is long-term impact, not short-lived visibility.
The dream — Achieving SAR 100,000 in sales
Potatoesyear
2018
The reality — Only SAR 20,000 was achieved
The dream — Achieving SAR 100,000 in sales
Potatoesyear
2018
The reality — Only SAR 20,000 was achieved
The dream — Achieving SAR 100,000 in sales
Potatoesyear
2018
The reality — Only SAR 20,000 was achieved